Adam Leipzig gives a simple, precise and quick method for understanding our purpose and how to express it to the public.

 

 

He breaks the concept down into 5 parts for you to ask yourself. Some of the answers might not come to you right away; really think about each one and take your time to answer honestly.

1. Who you are

2. What you do

3. Who you’re doing it for

4. What those people want/need

5. How they change as a result

 

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